Treat your Influencers Well and They'll Do the Same

If you're working with influential bloggers or authoritative accounts on social media, reciprocity is a powerful approach to consider when building rapport. How to do this?

• Share some of their content on your end; Spread their blogs, articles, updates, etc. to your consumer base
• Engage with their posts; Like, favorite, repost, etc.
• Financially compensate them for their services
• Thank them for promoting the services your business has to offer, and keep in touch

Giving back goes a long way! Next time your pursuing an influencer marketing campaign, make sure to be aware and repay the appreciation.