Once you have launched your Guide, and people start reading the content you have published online, it's time to start tracking how many people have read your Guide. We've built some fantastic analytic tools to help you gain insights on who's reading your Guide, and how their interacting with your content.
To get access to the Guide Dashboard, click on your user profile, then the Guide Dashboard button that appears in the popup from the menu.
This page, the Guide activity overview, is where you can have a quick glance at how your Guide is performing. On this page you'll find your visit and user counts, an engagement graph broken down by the date, a heatmap for your entire Guide, traffic referral information, a list of people reading your Guide, a global map of where your current readers live, and your Guide's conversion rate.
The Visit count is the number of people, both new and old, who have visited your content over the last 30 days (you can toggle the 90 day number as well in the top right corner). The New User count is the total number of brand new users who have signed up for your Guide in the last 30 day window (or 90 day window if you've toggled the switch).
This is a great way to quickly gauge if you're reaching enough readers.
Once you've begun grabbing attention and new readers are interacting with your Guide, you can start to break down readership information even further.
This report is a quick overview of the number of how many times a new user has downloaded your Guide (in grey), and the number of page views across your Guide (in blue). The grey graph consists of brand new users who downloaded the Guide, whereas the page views across the Guide (the blue bar) is a cumulative number based on everyone, new and old, interacting with your content.
At this point you have people, both new and old, reading your Guide. Our Guide Heatmap will help you break down exactly what content your readers are engaging with while interacting with your Guide. The darker the orange colour, the more interactions you've had on a page. You can also break this information down on a user-by-user basis. We'll cover that on the next Page.
It's important to know who is sending you traffic and where your readers are coming from before they land on your Guide. This type of information will help you focus your marketing efforts and reach out to those who have already begun promoting your Guide.
In this section you'll see your top traffic referrers. Don't be surprised if you see names like Google, and Facebook in this list, as well as other more niche websites around the internet.
On this page there is also a quick listing of your latest readers, along with information on how long ago the signed up for your Guide. If you would like to expand this information to include all of your subscribers, you can click the "View All" button.
This fun widget actually provides quite a bit of insight about your market, and where people are visiting your Guide from around the world. You may find yourself surprised and uncover other important markets for your content that you hadn't considered in the past. Hovering over countries will reveal user information for each country. The darker the blue, the more readers you have in a particular country.
Finally, the conversion rate is determined by the number of people who have landed on your Guide marketing page (before purchase), and then how many people purchased your Guide from that page. This is a great tool to use while optimizing your Guide landing page, and the information found therein. The higher the number, the more people you are converting into readers.