In addition to a heatmap overview of your entire Guide, we also provide Guide publishers with granular tools to research exactly what specific readers are engaging with and what information they're skipping over. By visiting the "People" link in the Guide Editor, you can begin to focus in on your readers, and determine what content they seem to be gravitating to and which they seem to be avoiding.
We believe Guides are liveable documents, and as such, you're able to refine your content and messaging continuously. Our heatmaps help you determine what content is your best content. By determining what content is your most important, you can then arm yourself with that information and create more content that people are interested in, eliminate content people avoid, or even reach out to readers who seem to be skipping over a lot of your content.
In addition to content oversights, our heatmaps also provide you with quick list management tools to reach out to active, new, or readers that are slipping away. Using our in-app messaging tools, you can then re-enage those readers who may be moving on from your content.
How do you message your readers? We'll explore that further on the next Page.