I recently asked my friend Jason Fried how he writes. He responded:

"I write the things I want to read."

Jason has a popular company blog (37signals' Signal vs Noise ), a viral ebook ( Getting Real ), and a best-selling hardcover (Rework).

I remember being introduced to Getting Real, his ebook. I read one chapter and I was hooked. Simply put: I wanted to read more.

Jason is a man of simple rules. He doesn't overcomplicate things. His strategy is simple: "when I write something, I want to make sure it's something I'd enjoy reading. Always."

Jason Fried (and his co-founder David Heinemeier Hansson) released one of the first Software as a Service products on the web: Basecamp in 2004.

Find his writing at: 37signals.com/svn/writers/jf