Written by Nathan Barry

To write good content that people care about, write to one person. A specific person. My book Designing Web Applications was written to my brother-in-law, Philip. I wrote what I knew would help him.

Writing to a specific person helps keep your writing style natural and authentic, rather than too casual or condescending.

If your writing is truly valuable to that one person, your ideas will be valuable to many.

Nathan Barry is a designer/writer at nathanbarry.com

He is also the founder of ConvertKit, a email marketing platform aimed at writers and startups.