• Addressing the existing challenge of consumer knowledge and awareness of home performance solutions and the importance of quality installations:
• What is home performance?
• What is entailed in a quality job?
• What process should I go through with a potential contractor?
• What types of issues can be expected to arise and how they can be dealt with?
• What can go wrong if I choose the wrong contractor?
• What assistance may be available from utilities and governments?
• What do I need to know about how my home works?

- Addressing the consumer confidence gap in HVAC and home performance product and service providers:

• How can I find/recognize a quality contractor?
• What should I expect from a quality contractor?
• Are there enough qualified people available to complete my project on schedule?• What do utilities and governments recommend be included in my renovation?
• How will contractors deal with potential hazardous materials and air quality to make my home safer and healthier?
• What strategies can my contractor and I use to minimize nasty surprises later in the
project?

- Addressing the various "wants versus needs" of consumer motivations when investing in HVAC
and home performance product/services:
• How will home performance work benefit me and my family in terms of improved air
quality, reduced moisture problems, durability of our home, and resale value?
• Who can help me determine the potential benefits?
• How will home performance work save me money, and how much?
• Are there programs available to help me?
• What warrantees are available?
• Why should I act now?