• Develop and implement an initiative to improve consumer knowledge of home performance using the Home Energy Coach website and other tools.

• Instill consumer confidence through labelling, branding, and customer care.

• Develop potential warrantee solutions to provide consumers with confidence that their project will be done properly, and provide recourse if problems arise.

• Enhance consumer motivation by clearly showing the benefits of home performance enhancement and reducing customer costs using incentives, tax credits, financing, utility rates, and labelling, as well as marketing, lead generation, and sales.

• Ensure inspections meet applicable codes and standards, and projects are undertaken and completed as contracted.

• Collaborate with Government and Utilities on the design of demand side management (DSM) programs that are more consistent in structure and requirements and provide stable market signals for contractors and consumers.