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# Measuring Awareness

def Acquisition

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### Buyers

* 25% came from Kickstarter Discover.

* 14% came from Kickstarter search.

* 33% came from "direct" traffic - backlinks

* 28% came from external sources.

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# So most of the paying customers didn't come from big media

TODO Big PR is useful, but not for driving customers directly. Hook them into the future - we'll cover this

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# Your best channels will change over time

## So keep checking

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# Big media exposure has benefits

## But attracting paying customers isn't always one of them

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# Look at who buys, find out where they came from, and focus there