title: metrics

---

# Tying Paid Advertsing back to your overall marketing

---

# Awareness only

##FB offers full conversion

---

## CPC - Cost per click

## CAC - Cost per acquisition

---

# Full conversion

---

---

###Exercise: work out the bounds.

* Go back to your kickstarter campaign where you determined how much traffic they needed

* Let's stay you have a £1000 advertising budget. What does your CAC and CPC have to be to make it worth doing?

* Bonus. Create yourself a Facebook page, and start an ad for it. Try targeting different people that are relevant to the kickstarter campaign.Look at how the recommended CPC cost changes accordingly. See if you can get that number within the bounds you calculated. Can you find a way to target where you'd bring enough traffic to the Kickstarter page?