title: Outro

# Paid advertisement channels allow us to target

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# We need to test

## Research what other advertisers do

## Analyse what people engage in

## Target based on testing

## Get more inside

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# Two types of tuning

## Focus on creative - text, images, etc.

## Targeting

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# We get feedback over time for the best combination

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# Understand - go qualitative

## engaging on personal level

## read comments

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# Two types of measuring

## CPC

## CAC