# Making a good impression with the right people.

## Daniel Tenner "What you put out has substance."

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## Blogpost from Buffer with complete transparency on how the company is run.

### plants the idea the the company is cool

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## Good quality awareness can lead to future traffic - requires repeated valuable posts.

## Linkbait - Headline that gets attention but it's no quality traffic of good intention.

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## Daniel "Through blogging I've met everyone i know in the startup scene."