title: Long term Data

#Content marketing gives unique advantage

## You build properties that you own --> accrues value over time - blogs, podcasts etc.

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### People associate the content with you since it's on your website

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### Medium and other blog sites give you more readers

### But it's short term, because the content is not associated to you

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###Swombat - focus is on the person - people get interested and look for more content.