Kickstarter - can he run a campaign to get 50k of funding from customers?

1) How many people need to convert? To buy?
2) how many people need to land on the page?

def Conversion rate.

3) Where will they come from, and why?

"Not all traffic is equal.."

To get conversion rates up, you need to look at what type of person you're attracting. It's about understanding people here, not just numbers.

def Quality - who do we need to make aware? who's most likely to buy or to promote?