1/3 From kickstarter (mostly features)
1/3 "Direct" which basically means unknown or they typed in the URL.

This does not mean that the traffic on the site was split up like this. In reality most of the traffic was from external traffic. What we're looking at here how the actual buyers break down.

Where did the buyers come from is a different question from where did the traffic come from.

Def Quality traffic: traffic that tends to drive purchases, not only visibility.