The easiest way to think of a keyword list is as a compilation of the core terms and phrases you want your blog to be associated with. Consider the types of keywords that might be searched for on Google to find your blog. Ask yourself what it is that you want to specialize in and be known for.

For example, one of Onboardly's keywords is "customer acquisition". We want to be become an authority on customer acquisition, a destination for anyone looking for tips on getting more customers.