How To Use Your Keyword List

So, what are you to do with this keyword list you've developed? The idea is to use it to search engine optimize your blog. You want to use your keywords in the development of the blog itself and in the development of its content. Use of those keywords will be picked up by search engines, which will naturally increase your ranking over time.

Specifically, here are eight places you want to be conscious of your blog keyword list. Please note that all of our examples will refer to WordPress, though many blogging platforms have similar features.

1. Blog Settings

In your WordPress Admin Dashboard, you'll see "Settings" on the menu to the left-hand side of your screen. Under "General", you can set your blog's title and tagline. Use your core keywords in your title and expand on them in your tagline. For example, Onboardly's title might be: "Onboardly Blog | Customer Acquisition, Startup PR, and Content Marketing".

2. Tags

Tags, which you set when you're creating each individual blog post, are a great way to show search engines what your blog is all about. Use your secondary keywords here, but don't overuse or underuse them (5-10 is a good rule of thumb). Be sure the tags are actually relevant to the post or else search engine algorithms will penalize your blog.

3. Categories

Categories, which you can create and manage under "Posts" in your dashboard, are optimal for your core keywords. If you've identified your core keywords correctly, everything you could potentially blog about should fit under one of those categories. For the category slugs (the URL-friendly versions of category titles), simply write the full keyword with hyphens in place of any spaces.

4. Images

Name image files based on keywords. Remember, they will be uploaded to your blog, making them fair game in the eyes of search engines. Be sure the names are relevant, but try to incorporate keywords when you can. For the same reason, you'll want to make full use of image alt attributes ("Alternate Text").

5. SEO Plugins

There are WordPress plugins that you can install to give your SEO a real boost.

WordPress SEO by Yoast is a popular example. It will allow you to set a title, description and keywords for the blog itself under "Settings". It will also allow you to set the same information for each individual post. Note that this is not a replacement for tagging posts.

6. Post Titles

Strategically using your keywords in the titles of your blog posts helps significantly. You want to be sure that you don't overuse your keywords here though. Again, search engine algorithms are designed to penalize anyone that overuses keywords, especially in page and blog post titles. Use them when it feels natural, but you don't have to use them every time.

7. Post Bodies

Use keywords from your list in individual posts as well. You still don't want to go overboard.A good rule of thumb is to use a keyword 5-7 times per post. The idea is to balance between the content feeling natural and appealing to search engines. You just want to gently let the search engines know that the post is definitely about that keyword.

Use Page Analyzer to measure your keyword density. Just enter the URL of your blog and it will show you your keyword summary. There is no magic number as SEO experts once thought, but you should aim for 1-5%.

8. Links

Search engines pay a lot of attention to links. Links pointing to and from your blog are a good indication that you're worth ranking well. The anchor text, which is the hyperlinked word(s) in the post, is also a good indication of what your blog is all about. Internal linking, which means linking to a previous blog post in a more recent post, and external linking, which means linking to another website, are both helpful for SEO. The key is to use your keywords as anchor text whenever you can.