There is a need to differentiate professional insulation contractors from low-quality, low-cost companies whose work and behaviour reflects poorly on the entire industry and makes the sale of quality projects and installations difficult. There also needs to be some method of differentiating those who do this work professionally (and are familiar with the products and processes) from those who do not. Contractor selection should be based on value, not price.

Currently there is a lack of standards, and a lack of enforcement of those standards that do exist. Not all contractors maintain their WorkSafeBC registration in good standing or carry adequate insurance. This leads to an "unlevel playing field" where quality contractors who meet the existing standards for safety, insurance, products, and installations and properly deal with ventilation and hazardous materials must compete with others who do not. Non-professionals who ignore needed air sealing make it difficult for professionals to convince consumers that it is necessary.