Increase consumer knowledge and awareness of home performance and insulation projects regarding:

• What is home performance?
• What is entailed in a quality job?
• What process should be used when selecting a contractor?
• What types of issues can be expected to arise and how they can be dealt with?
• What can go wrong if the wrong contractor is selected?
• What assistance may be available from utilities and governments?
• What should consumers know about how their home works?

Improve consumer confidence in moving ahead with home performance projects by informing them about:

• How to find/recognize a quality contractor.
• What to expect from a quality contractor.
• Ensuring there are enough qualified people available to complete their project on schedule.
• What utilities and governments recommend be included in insulation projects.
• How contractors will deal with potential hazardous materials and air quality to make their home safer
and healthier.
• What strategies they can to use when working with their contractor to minimize nasty surprises later
in their project.

Increase consumer motivation to move ahead with home performance projects by informing them about:

• How home performance work will benefit them and their families in terms of improved air quality,
reduced moisture problems, durability of their home, and resale value.
• Who can help them determine the potential benefits.
• How home performance work will save them money, and how much.
• What programs are available to help them.
• What warrantees are available.
• Why they should act now.