Trained tradespeople are often not available to add capacity and meet schedules at peak demand times. Overall, the level of training in many cases is not at the level needed. Quality people who see a career in the residential insulation industry are hard to find. The rise of demographic groups not traditionally involved in trades work in BC is a changing dynamic within the industry, and the ability to reach, communicate, train, and certify this growing segment requires planning and strategy. Employers may be reluctant to invest in training as there is little value ascribed to professional credentials and some are concerned that well-trained employees may leave and join competitors or start their own businesses.