As the only online publishing and distribution platform for interactive Guides, we spend a lot of time researching, analyzing, and evaluating how businesses are using content to drive brand awareness, delight their customers, and generate high-quality, qualified leads.
In this Guide we share an overview of the market and benefits of using long-form content for lead generation and how launching Guides on your website can help you upgrade your current resources and drive more leads in a cost-effective - and measurable - way.
This is a private Guide that has been produced exclusively for the American Red Cross - Prepare SoCal team. It also serves as an example of how you can customize guides for specific content marketing, partner education, and fundraising initiatives.
If you have any questions or comments, please feel free to leave them at the bottom of any page, or email me directly at firstname.lastname@example.org.