Nearly every corporate website includes a resources section for long-form content to help prospective customers through the purchasing process.

Among B2B and B2C companies, the most popular resources included:

• White Papers
• Case Studies
• Webinars
• eBooks
• Videos

In fact, according to a joint study between the Content Marketing Institute and Marketing Profs, more enterprise B2B companies produce case studies, white papers and webinars than host blogs (~80% to 69%).

Although these resources can be effective sales tools, they can also be difficult to keep up to date and relevant when producing a lot of content over time.