Pop.co
| The Pop.co Guides Site |
| Pop.co is a service offered by the leading provider of the .co
domain name - go.co - and provides customers with an all-in-one
solution combining a domain name, google apps account (including
email, calendar, and team collaboration), and several other
services that can be integrated with a single click - all for a
combined monthly subscription price. Pop chose Guides.co to provide industry best practices for setting up a new website and startup business, configuring DNS (Domain Name Services), and validating a business idea. By publishing guides on the pop.co website as well as on the guides.co website, pop.co has been able to engage with prospective clients on their needs, and build long-term loyalty with new companies setting up a new online business. In the first 60 days of their launch, Pop.co generated over 600 leads that converted into over 100 paid accounts (each with an estimated lifetime value of $180). |
| Total Leads: 637 Lead Conversion: 14% Estimated Conversion Value: $18,000 in first 60 days |
Quote from Client:
- Tom Lackner, Director of Marketing |
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