Soshal Group

The Soshal Group Guide Site
Soshal solves interesting digital problems for some of the world's most innovative retailers, education institutions, media and entertainment brands, and non-profit organizations. Employing 20+ designers, developers, product managers, and business analysts from offices in Ottawa, Toronto, and Calgary our mission is to architect opportunity for our clients, our team, and our community. Through a mix of consultation and digital innovation, Soshal partners with clients to increase their revenue, decrease operational cost, and improve employee and customer engagement.

The Soshal group has a very niche business focusing on Canadian organizations in the education and government sector. Although a smaller market, there is a lot of competition for larger contracts.

Soshal used Guides.co to showcase their internal expertise on very specific topics that affect their target customer base. By providing professionally formatted content that can be applied by large organizations, the team has been starting to build stronger relationships with buyers who are familiar with their process and expertise.

For Soshal group, the focus is on a smaller - but higher quality and targeted - lead list that their sales team is able to use as an opening dialog to better understand their needs.

Example of a video produced by the Guides.co professional services team:

Total Leads: 111
Lead Conversion: 3%
Estimated Revenue: $180,000
Quote from Client:

"Soshal places great emphasis on client education. Guides.co has helped us showcase our team's expertise while providing our clients with helpful resources to increase their revenue, decrease operational cost, and improve employee and customer engagement through digital innovation."

- Dave Hale, Founder and CEO