Other Use Cases
Although we have dozens of companies using guides.co for content marketing and lead generation, we have dozens more that use it successfully for other areas of their business:
| Internal Training & Communication: Avaya & DryTech | |
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Avaya is a leading global provider of next-generation business collaboration and communications solutions, providing unified communications, real-time video collaboration, contact center, networking and related services to companies of all sizes around the world. Avaya uses Guides.co to share marketing processes, collateral, and scripts to their account managers as a more effective way to ensure content is always up to date, get direct feedback from account managers on content effectiveness, and measure actual use of material by the senior sales team. The program was launched in July, 2014 with over 500 account managers using guides on a weekly basis. |
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DryTech is the leading service provider and equipment provider for disaster support. Whenever there is a major flood, fire, or other disaster in commercial or consumer homes, chances are that a DryTech technician and / or equipment is on the scene. With a large service team across North America, it is critical that DryTech field agents are up to date on the latest techniques and tools. They use Guides.co to ensure that agents can access the latest information from their office or in the field. They also use guides.co for all new employee on-boarding and training. |
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| End User Product Support: VMWare | |
| VMware is the industry-leading virtualization software company
that empowers organizations to innovate and thrive by streamlining
IT operations. With dozens of technical products that are
constantly evolving and tens of thousands of customers around the
world, VMWare's product documentation is a large, constantly
evolving operation. VMWare is implementing guides.co to replace existing PDF-based documentation to produce and update all end user product documentation as a way to improve speed to market, reduce cost of post-content production (PDF-formatting), and to ensure that customers always have access to the latest information. Currently in development, the VMWare user portal is expected to launch in September, 2014. |
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| Personalized Sales Collateral: Oracle Public Sector | |
| Oracle provides public-sector leaders with a complete, open,
and integrated suite of applications, servers, and storage
solutions engineered to work together to optimize every aspect of
government operations. As one of the leading technology providers
in the world, the Oracle Public Sector sales team produces a lot of
rich content for prospective clients to be distributed at
conferences and trade shows, by email, and on private websites. Oracle has selected Guides.co as a platform to generate rich interactive content that can be easily duplicated by members of the sales team and tailored with customer-specific information. The sales team then distributes the content electronically and can track when prospective customers access the content, and which areas they are most interested in. Oracle selected Guides.co for the ability to easily personalize rich content and as a less expensive, more sophisticated, differentiated, and more effective way to distribute content at conferences and trade shows over traditional hard copy content that could not be tracked. The sales team is currently implementing the guides.co platform with help from our professional services team and an expected launch of September, 2014. |
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