What is Guides? How can it be of help to groups of people who have a sense of empathy and what to impact the world for the good?
It's a teaser video, with some characteristics of an explainer, as well as an immersive story told through words and mixed media such as real-life footage, illustration + animation, & community DIY shots.
There is an emphasis on the emotional storytelling, with particular focus on the engagement we will generate with potential new partners, underlying the importance of collaboration towards a shared goal, with space for emerging new (sustainable and inclusive) models