Jack and his team at Jiva are developing Soluboard that will directly compete with the market-leading materials used within the PCB industry. By using flax as the primary ingredient in Soluboard - it has a much smaller carbon footprint than glass-based fibres. The flax is formed into the multilayer bio-composite structure of Soluboard, giving the material strong mechanical and high performing electrical properties. Jiva aims to sell Soluboard at the same price per square metre as market-leading PCB substrates. Evidence suggests that the sustainable credentials of Soluboard would allow to recuperate the investment even further via savings associated with mandatory waste collection and increased taxation on less environmentally friendly raw materials.