The name Jack Herring certainly has a ring to it - almost like the name of a rock band lead singer. Jack Herring is the CEO of 'Jiva Materials', the first recyclable printed circuit board (PCB). With electronic waste (e-waste) as the fastest growing waste stream in the world, an estimated 54 million tonnes is generated annually. The most common element that contributes to the e-waste stream is the printed circuit board, or PCB's. During his studies at the Royal College of Art in London, he invented Soluboard, used to produce the world's first fully recyclable printed circuit boards. It seems like Jack really is the rockstar he sounds like!

Coming up in this Circular Story

• Why WEEE is the fastest growing waste stream in the world;
• How this little flax flower, is the solution for WEEE;
• How stubborn the electronics industry is;
• JIVA, the Entity of Life;
• What you can do about your electronics waste.