If you are a SaaS company with under $5000 ARPA then getting the first 100 customers is the founders job. This is a crucial phase for figuring out the following:

• "The Sales Process" that works for "your product"
• "The Sales Team" composition and things like whether you need a pre­sales team or not and so on.
• "The Price" that is best where you are not leaving money on the table, because you rarely start with a perfect price!

As this is about selling to the global market from India, as a Founder CEO be prepared to work round the clock. Answering support and other emails from 7pm to 3am IST will help you cover both the east coast and west coast. As a founder CEO you have to work with the marketing team, the product team and rest of the office chores. That's between 11am and 7pm. So, gear up and make your family aware of what you are taking up.