Landing Pages - Long Tail Keywords

Think what will you type in a search engine if you were looking for your own product. Then build a list of long tail niche keywords (use tools like SEMRush or Google Keyword Planner) and then build content around these keywords. With this strategy, Brightpod was able to increase its website visitors count to 30% a month. They even built "alternative to" pages so that anyone searching for "alternative to competitor name" gets shown the Brightpod landing page. Good, relevant organic traffic is traffic is very very valuable than traffic got from ads.

TIP: In the site navigation hierarchy, keep the important landing pages as close to the top as possible. Provide a direct path from the top landing page to important landing pages.

Competitor Backlinks

It is important to know who is linking to your competitors on the web. Study competitor backlinks with tools like Moz and SEMRush. You can even use tools like Buzzsumo to identify the most viral and back­linked content from your competitors.

If the backlinks are from blogs you should write great content on your blog and present it to the blogs to link to.

If the backlinks are blog reviewing your competitors then you should get in touch with the author and present your product for a review.

Brightpod has a dedicated person just focusing on competitor backlinks and blogger outreach. They use SEMRush to get thousands of competitor backlinks and use this to build their own backlinks on those sites.

Guest Posts

Look at guest posts more like a brand building exercise than a link building exercise as most blogs who allow guest posts would only let you link to your site/blog from the author profile and would be a no­follow link.

For example, here is Sahil's (founder of BrightPod) author profile at TheNextWeb ­

http://thenextweb.com/author/sahilparikh/

He reached out to TNW, wrote a few posts and drove traffic to Brightpod. A few customers started using Brightpod after reading the "startup parent" article as it resonated with them ­ they were parents too.

Blog Reviews

Getting reviewed on top blogs will drive traffic for years to come. Although, now it's not very easy to getting reviewed here are a few things you can do:

• Identify writers/journalists who have written about similar or competing products.
• Reach out to them on Twitter and email them a short introduction and invitation to try out your product.
• Give them the headline and the most compelling part of the story if they are to write about you. [Example ­ GrexIt turns Gmail into a social task management tool]
• Identify Indian bloggers/editors working with international blogs and ask them to review your product. This is how Brightpod got reviewed on TheNextWeb, ZDNet and Appstorm.

Wikipedia

Setting up your own Wikipedia page and then linking this page from other related Wikipedia pages is important. Wikipedia links are no­follow and so will not help from a SEO perspective.

You should get on Wikipedia only only after you have good press/blog coverage by top news blogs/ sites.