Your product can be a powerful marketing machine and your
customers can be your extended marketing team.
Here are some of the strategies that work:
- Integrations: integrate your app with other
apps and create a marketing campaign around it. The vendor that you
integrated your app with should give you visibility on their blog,
newsletter and website. This is a great way to tap into audiences
of complementary products.
- Tweet for Discount: Brightpod asks customers
to tweet for a discount.
- Powered By: Use the power of "Powered By" to
amplify your product presence. Give out badges to your power
customers and they will happily put them on their website who
doesn't like being thought of as awesome!