Marketing Via Your Product

Your product can be a powerful marketing machine and your customers can be your extended marketing team.

Here are some of the strategies that work:
  • Integrations: integrate your app with other apps and create a marketing campaign around it. The vendor that you integrated your app with should give you visibility on their blog, newsletter and website. This is a great way to tap into audiences of complementary products.
  • Tweet for Discount: Brightpod asks customers to tweet for a discount.
  • Powered By: Use the power of "Powered By" to amplify your product presence. Give out badges to your power customers and they will happily put them on their website ­who doesn't like being thought of as awesome!