As you prepare to put more ammo into your marketing efforts you also need to prepare your team to handle the acquisition model for day to day operations. Three clear team bifurcations will eventually emerge as your product picks traction

• Marketing
• Product &
• Sales

While these team classification is obvious, the team boundaries are blur during the early days. As the boundary lines get stronger, a concrete "Signup Qualification" contract between these teams is important for them to work in tandem. Why? It acts as "hand off" metrics between these teams.

• The prospective customers coming to your website will be an output of the marketing team and input to your product team.
• As they are trying out your product, "engaged / activated" products act as the output of the product team and input into your sales team. If this metrics is not good then your product team has to roll up their sleeves and get to action
• Your sales team will now have to work on converting these "engaged"prospects into customers.