During the starting phase of the SaaS company, it is important
to focus on few core marketing activities and weed out the ones
that suck time and money. The following items provide low ROI
during the very early starges of growth
- Booths at Events
- Road Shows
- Building a Reseller Channel
- Affiliate Marketing
Reseller Channels, especially, can be very counter productive
in the early days. When there are few customers, partners are
afraid to invest and be early movers. Resellers typically prefer to
resell a hot (or least warm) product. However, after reaching a
certain growth milestone the channel and affiliate networks work
pretty well to push your product to edges of the market.