• There are multiple drip marketing techniques to send automated emails and keep the customer relationship warm.
• However, the best way to stay engaged and quickly get customer to the next level is to setup a personalised product demo & allow them ask questions.
• There are prospects who may not want to have a demo, but allow them to just ask questions in general about your product, startup etc., to make a conversation.
• Tools like Intercom tremendously helps keep track of number of sessions, specific features explored & send targeted messages / emails that helps build engagement. Experiment with tools that suits your business based on your customer persona.

Drip Emails for Re-activation

It is unlikely that all users who sign up to try out your product are going to activate their accounts to the same level. Some users might require a push or a nudge to activate their accounts.

Sending emails to the user over the lifetime of their trial based on their activation and usage pattern can be a great way to engage users who have not completely activated their accounts. GrexIt nudges its users upto 4 times over the one month trial period to start using their accounts actively. Brightpod has around 6 emails that sent over the 14­day trial. The automated emails that are sent out contain context about the user's usage, and tell them the next steps to take to further activate their accounts.

Lifecyle emails for activation can be implemented very well with tools like customer.io or intercom.io.

There will be users who would never activate their accounts. There also will be users who activate but never buy. Your goal is to keep them engaged to your brand and product. One way to do this is to add them to the list of users to whom you send content from your blog. If you are posting content on your blog that has insights about your industry, and is useful to your audience, your subscribers would love it, and would be reminded of your company every time they receive a new update from you.