Who is this guide meant for?

This guide is meant for first time SaaS entrepreneurs, and their founding teams that have a self ­service SaaS product and are interested in understanding the core elements of marketing and selling to the US audience.

What this guide is *not*

This guide is not a tutorial, blog post, faq or a how ­to guide. This guide carefully lays out best practices, tactics, high level goals and processes that have worked for a few Indian entrepreneurs selling their products online to global customers. This guide is created on the principles of a case based learning approach.