Key Metrics for Software-As-A-Service Startup

Discover and track the key metrics of your SaaS startup with this step-by-step guide by Mark MacLeod, the Startup CFO.

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In this guide

  1. Saas Basics
  2. The SaaS Business Model
  3. Calculate Your Current Cost To Acquire Customer (CAC)
  4. Calculate The Lifetime Value (LTV) Of Your Current Customers
  5. Evaluate Your Current Business Model Results
  6. Optimize The Balance Between Monetization (LTV) And Cost To Acquire Customer (CAC)