Average Revenue Per Customer (ARPC) vary on customer types - you will want to identify client types to understand the profitability of customer types and perhaps address that market segment over time, using sales funnel information to plan for future marketing campaigns - but can be generally increase by focusing on:

• Product mixes: adding products, bundles, and cross-selling/upselling
• Scalable pricing: developing a multi-dimensional pricing matrix that allows you to scale pricing for larger customers that derive more value from the product. This could be a pricing model based on use or metrics.

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