"Kings of Indigo creates sustainable denim and fashion for the medium high global market. Our brand is built on 5 pillars that you will find back in everything we do, and the result is the 'Clean Jean':

1. Made with planet friendly materials
2. Less water use
3. Made in certified factories audited in Social Fairness
4. Produced as close as home as possible, minimizes transport
5. Waste consciousness, using recycled and recyclable materials

Our business model is based on production as close to home as possible, and distributing to stores in Northern Europe on a wholesale base. Direct online sales is approximately 15% of the total business, nowadays and we expect more growth in online and marketplaces for the next years."