"Denim in my DNA. As my father really knew how to dress well, with certain class and definitely owning his style, I was raised with a passion for fashion and quality clothing. Especially denim. Throughout my career I worked for several denim companies all doing the same: producing and pushing garments to retail and consumers, whilst ignoring the negative impact on our planet. With my fascination for innovation and 'denim in my DNA', I decided to found Kings of Indigo. Not to produce another jeans, but to show the industry by example that change is possible."

"I always wanted to be two steps ahead, when it comes to being circular and sustainable."

So, I gradually innovated the way it is done: Starting with optimizing use of raw materials and social compliance, adding water management, waste management and minimizing footprint in the next phases."