Kings of Indigo's story about sustainability and circularity in fashion is based on a few main principles:

Closing the loop by not letting waste be waste!

"60% of the input material for our jeans is recycled or rescued materials with a former life: we use the metal of former surgical instruments for buttons, and use waste streams of the denim production. Waste consciousness is key to circular entrepreneurship. We support clients during the use and at the end of life of the garments with recycle."

Water management

"By innovating the process of dying denim with laser and washing them with recycled grey water, we reduced water use with up to 5.000L per pair of jeans. Next to using as little water in the raw material production of course.

Quality for the next era

"This drives us to make jeans from materials that simply last longer. Because of this, the residual value of the material in your jeans is €30 after 3 years wearing! With this circular perspective, these materials can go back into the loop again."