"To produce a 'Clean Jean' partnerships are essential. From sourcing, to production, to warehousing, only by working together we can make it happen.

By requesting sustainable actions and materials from our partners I believe we inspired them to take steps to sustainable garments. When it comes to innovation, the most sustainable steps were taken by the mills, now developing more recycled and closed loop materials of good quality.

Together we have been able to create a different mindset, that nowadays also caters the rest of our industry. "