"When know-how is available in the industry, consumers are open to consume in a different way and money was no issue the circular economy would be easy and I think way more companies would go this route. This addresses the barriers I mentioned before (question xx).

If circularity was easy, the design process would be redesigned resulting in low impact production methods in all steps and reuse of all materials after a product served its purpose (end of life).

I believe nowadays more and more resources for any industry are becoming available and easier accessible. Not yet as a holistic approach, but in individual fields (raw materials, social compliance, water management, waste management, energy and CO2 footprint). It needs to be tied together somewhere in a total strategy and benchmark, like Cradle 2 Cradle."