The AIDAEA model stands for:

• Awareness: People become aware of your startup/product (This happens through Search Engine Marketing, word of mouth)
  
• Interest: People become interested in your startup/product (This happens when people visit the site, return to the site)
  
• Desire/Action: People show interest in your content (This happens when they click a call to action, engage with you on social media, subscribe to your blog)
  
• Evaluation: (This happens when people login, purchase, comment)
  
• Advocacy: When your audience helps share your mission/product/service (This happens when they promote, publish, purchase, bookmark, post)