Beyond Facebook
Facebook used to be enough and many businesses today are making the terrible mistake of believing that it is still enough.
This is a dangerous mistake for you to make and it is one that you absolutely cannot afford.
Due to Facebook's algorithm changes, large companies that use to organically reach 16 percent of viewers two years ago now barely reach 2 percent viewing of their page posts when they do not pay for promotion or advertising to boost their visibility (Bobowski, Entrepreneur.com).
Today, your online business presence must look like a puzzle, where each social platform, website, storefront, and business interaction flows and connects seamlessly into each of the other pieces.
Each piece should build strength into all the other pieces and should add depth, clarity, and perspective to the other pieces that make up your brand.
A puzzle cannot be built with one piece.
Linked Resources: