Let's synthesize our hypotheses to figure out which ones we know the most about and which ones we know the least about. On a scale of 1 to 10 (with 1 being the least known and 10 being the most known), rank how much you already know about your answers to the previous questions.

1. What business / category are you in?
2. From your audience's view, how do you think you will be different?
3. Who do you think will be your most passionate audience?
4. What do they want to aspire to achieve?
5. What are you fighting against?
6. What are you fighting for?
7. What are three verbs (eg, leading, caring, etc) you would want your audience to associate you with?