Now that you have your idea and title, it is time to move into the planning phase for launching and marketing the e-book. The launch calendar should be planned alongside your overall marketing calendar. You want to make sure that your chosen lead times and launch dates don't affect any other launch dates that you have on your list.

To do this type of planning, I generally print out calendars from Microsoft Word's templates and use those. I staple the calendars together and create one calendar for each launch and then an overall calendar for the entire year's marketing. If you prefer to use an online calendar, you can do that too. I just like the print out calendar as it allows me to easily grab it when I'm being asked to partner on something or be involved in an event or a launch.

For information on exactly how to market this passive revenue stream, see our other play on marketing information products.