The thank you page will let your customers know that their purchase was successful and it will provide them with next steps and information on how to access the product they just purchased. Make sure that this page is clear, concise and succinct so that customers feel safe and secure with the purchase they just made.

Here, you should instruct users to add the e-mail address you used in your e-mail marketing client to their whitelist so your e-mails don't end up in people's spam boxes.