Virtual events and online training should...

#1 - Solve a Problem

Listen to your target market, your clients and your colleagues. What issues are they faced with? What are they struggling with? If you can provide a virtual event that helps them to quickly and easily solve that problem, you know you have yourself a winning event.

Another option is to survey your customers with a very specific and intentional survey. Ask them questions about the problems they have, what they feel is lacking (in terms of help and support) and what medium they prefer to receive information in. By doing this, you can be sure to provide them with exactly what they'll want.

#2 - Teach a Process or a Tool That Helps You and Your Business

Sure, there may be hundreds of books and online articles about the tools and processes we use in our businesses but your clients and customers look to you so provide them with a teaching tool! If there is a process you are using in your business that saves you time or a tool that you can't live without, create a virtual event on the subject that will introduce and teach it to the people in your world.

By teaching people about a new process or a tool, you're sharing the secret behind your success and helping to bring your ideal clients and target market up to speed on what you are using for your business.

#3 - Re-Package Information You Already Have

Many of us have blog posts that could be compiled into a short e-book, audio recordings that can be packaged into an audio set or audios that can be transcribed into reports and e-books. Think about the content you have and how you could repurpose it. Chances are, you are already sitting on a goldmine of information!

With the virtual event specifically, the information you already have can be turned into teaching materials, worksheets, PowerPoint presentations and more!