Sales page copy can either be edited by you or outsourced to a copywriter. You want to choose a copywriter whose voice resonates with yours. It is important for the two voices to line up so that you have a clear, consistent message.

The structure that you want to make sure is included (should you choose to create your sales page copy from scratch):

• Headline

• Opening paragraph about the webinar, date and time

• Your story as to why you are doing this, your expertise and who you are

• Who the webinar is for

• What the webinar includes

• The delivery method of the webinar

• Testimonials about your work (can be strewn throughout copy)

• The schedule for the webinar

• A repeat of the start date and time

• Registration information with pricing details (can include multiple "register now" buttons)

• Guarantee / refund information

Keep it very authentic, very real and to the point. Sales pages do not need to be long winded although they may be long. Deliver the information you feel they need to know.