Your summary is the main meat of your résumé. Reiterate again on who you are, who you help, and how you can help them. Make it look clean but capitalizing the first letter of each major word. Keep the paragraphs fairly short.

If you're an expert or authority in different areas, add sub-headlines like I've done with mine (my subtitles being Social Media Education; Sports Business; and My Products).


Here again you can see where my keyword "sports" stands out. Notice that it's only in about 1/3 of my content, and accurately reflects my expertise in the "Sports Business" bullet point.