Leveraging Groups

LinkinedIn Groups really allow you to get your message out there and quickly grow your business.

If your industry isn't very niche or lots of bigger groups already exists, you'll want to start by joining the bigger ones out there. You can do this quickly from the start by using the search bar in the top right hand corner of the site and changing the first drop-down menu to groups:



Don't forget to also search for groups that are geographically near you. Just search the groups section for your city and see what comes up. Join those as well and be sure to try and make it out in person to any meetups they may have from time to time.

If you click on the "Groups" tab along the header, you can also select the "Groups Directory" from the drop down and browse groups: